Media Buyer · Performance Marketing · Lagos, NG

Fadlullah Abiola I turn ad budgets into revenue for online stores.

Six years buying media across Meta, Google, TikTok and Snapchat — over $1M in spend managed, at an average 5x return. I build the store, run the ads, and set up the tracking that shows what's actually working.

Career performance to date
Ad spend managed 0
Average return 0 ROAS
Revenue tracked 0
Experience 0
Portrait of Fadlullah Abiola Abdulazeez
Lagos · NG

About

Ads are only half of it. The other half is knowing why they work.

I'm a media buyer with over six years of experience helping online stores sell more. I've managed more than $1M in ad spend and built campaigns that earned five times what they cost — across Meta, Google, TikTok and Snapchat.

But I don't stop at the ad account. I build and improve stores on Shopify and WordPress, set up automated email and DM sequences, and put tracking in place with GA4, Microsoft Clarity and GTM so you can see exactly where the money goes and how to spend it better. I like working with both creative teams and data people — that's usually where the real gains hide.

Selected work

Campaigns, stores and the numbers behind them

A cross-section of brands I've grown — with the results that mattered to each one.

Naxawellness

Growth Marketer
2025 · Lagos

Took a wellness store from a standing start to serious monthly revenue with a data-led Meta Ads strategy and high-performing UGC.

Revenue in 30 days₦900K → ₦12M
Monthly returns₦50M
ROAS35%
Conversion rate42%

Oneyoungwife

Media Buyer
2020–23 · US

Scaled paid media across Meta for a US DTC brand, with relentless testing of copy, creative and audience segments.

Tracked revenue (2 mo)$10M+
Blended ROAS38%
A/B creative tests20+
CTR ↑ / CPA ↓+40% / −22%

LeonandRay

Digital Mktg Specialist
2023–26

Ran and scaled Google Ads across Search, Display and YouTube for clients in multiple industries, backed by GA4 reporting.

Average ROAS120%+
CPA25%
CTR35%
Conversion rate80%

Lanyincharge

Growth Marketer
2025–26

Scaled a Shopify store and expanded reach into new markets with localized creative and market-specific campaign structures.

Sales (May → Jul)£420 → £4,219
Orders (May → Jul)8 → 55
New marketsCA · US

Feminiva

Growth Marketer
Shopify · NGN

Grew a Nigerian fashion store to eight figures in tracked revenue across Meta, TikTok and Snapchat.

Total sales₦34.7M
Store sessions25,899
Conversion rate4.55%

OyinsApparel

Media Buyer & Web
Remote

Built a high-converting Shopify store, wired up Meta Pixel and retargeting, then ran launch campaigns end to end.

Conversion rate (60d)35%
ROAS on launches3.8x
Online sales (MoM)50%

BusinessMetricsNG

Web Strategist
Remote

Kept a WordPress news platform fast, stable and discoverable — with SEO and site-structure work that grew organic reach.

Organic traffic (6 mo)30%
FocusSEO · speed · uptime
AlsoCampaign landing pages

Brandcommunicator

Media Buyer
2018–25

Executed Facebook Ads campaigns for events and growth, tuning budgets and reading performance data to adjust on the fly.

Event leads20%
ChannelMeta Ads
FocusBudgets + reporting

Receipts

Straight from the dashboards

Real store dashboards from the brands I've grown — revenue, orders and conversion, unedited.

NaxawellnessShopify
Naxawellness Shopify marketing overview, baseline month
Before Baseline month Total sales ₦918,500, with ₦847,000 attributed to marketing and conversion rate up 22%.
Naxawellness Shopify sales, Aug to Sep 2025
After Aug 25 – Sep 30, 2025 NGN 12,277,016 in sales across 289 orders — sessions up 519%, conversion rate 2.23%.
LeonandRayWooCommerce · jewelry
LeonandRay WooCommerce weekly overview
Result Weekly overview Total sales ₦2,372,000 (+5,113%), 48 orders, AOV ₦45,822 — 65 products sold.
LeonandRay WooCommerce store overview
Result Store overview Total sales ₦4,845,500 (+1,774%), 112 orders, 175 products sold across 1,245 visitors.
LeonandRay WooCommerce store overview, peak month
Result Store overview Total sales ₦19,761,000 (+1,171%), 205 orders, AOV ₦92,085 — 385 products sold.
LanyinchargeShopify · GBP
Lanyincharge Shopify analytics, May 2025
May 2025 Starting point Total sales £420 across 8 orders — gross sales £352.49.
Lanyincharge Shopify analytics, June 2025
Jun 2025 Scaling Total sales £2,806 across 37 orders — gross sales £2,304.
Lanyincharge Shopify analytics, July 2025
Jul 2025 ~10x on May Total sales £4,219.50 across 55 orders — gross sales £3,679.
FeminivaShopify · NGN
Feminiva Shopify analytics, store to date
Store-to-date feminiva_ng ₦34,787,580 in total sales (+1.9K%), 25,899 sessions and a 4.55% conversion rate.

What I do

Skills & services

Full-funnel execution — from the first click on an ad to the tracking that proves it worked.

Paid Media

Meta AdsGoogle AdsSearchDisplayYouTubePMaxTikTokSnapchat

Analytics & Tracking

GA4Microsoft ClarityMeta Events MgrGoogle Tag ManagerAppsflyer

Media Math

ROASCPACVRMER / aMERBudget pacingForecasting

Automation & Web

ShopifyWordPressMailchimpManyChatEmail funnelsDM funnels

Creative

A/B testingAd copywritingFunnel optimizationCanvaCapCut

Certifications

Meta BlueprintGoogle Digital Skills

Experience

Where I've done the work

Growth Marketer, Naxawellness

2025 · Contract

Scaled store revenue from ₦900K to ₦12M in a month and lifted monthly returns to ₦50M through data-driven Meta Ads, retargeting and UGC creative.

Growth Marketer, Lanyincharge

2025–2026 · Contract

Ran paid media that expanded the brand into Canada and the US, tripling sales with localized creative and market-specific targeting.

Digital Marketing Specialist, LeonandRay

Mar 2023 – Feb 2026

Built and scaled Google Ads across Search, Display and YouTube for multiple industries; reported through GA4 and delivered 120%+ average ROAS.

Media Buyer, Oneyoungwife

Jan 2020 – Feb 2023

Managed and scaled Meta campaigns driving $10M+ in tracked revenue over two months, with 20+ A/B tests improving CTR and lowering CPA.

Media Buyer, Brandcommunicator

Jun 2018 – 2025

Executed and optimized Facebook Ads campaigns, managing budgets and reporting to lift event leads and account performance.

Media Buyer & Web Strategist, OyinsApparel

Freelance

Designed a high-converting Shopify store, set up pixel-based tracking and retargeting, and ran launch campaigns at 3.8x ROAS.

Web Strategist, BusinessMetricsNG

Contract

Maintained and optimized a WordPress news platform for speed and SEO, growing organic traffic 30% over six months.

Results at a glance
$1M+
Ad spend managed
5x
Average return on spend
$10M+
Revenue tracked
20+
A/B creative tests
6+ yrs
In performance marketing

In their words

What clients say

The results speak first — but here's what the people behind them had to say.

Honestly, I don’t fully understand how you do what you do, but when it comes to setting target audiences, you’re on another level. My old page hit 5,000 followers after you set the audience for me — and the new one is already on its way to 1,000 in just a few weeks, with over 55k views in the last 30 days. And the buying customers? They’re showing up too. Grateful, always.

H
HandpickedGems
Founder · thrift fashion brand

My ad is going very well o, and I’m enjoying it. 😂 The messages just won’t stop — men are messaging me, and even the women too!

R
Robes_&_Nighties
Fashion & loungewear brand

In fact, I’m enjoying it — people are buying and I’m very happy! They keep messaging me for the products, and I’ve already run out of stock. 😭

Verified client
Online fashion seller

The messages are choking me o — my hand is paining me from packing orders, I don tire! 🤣 I wanted to pause the ads, but you told me the sales were still on.

Verified client
E-commerce store owner

Thank you for being instrumental to my business growth. Thank you for always being there when I have a problem, and for your swift response. God will continue to bless you and increase you.

Verified client
Small business owner

You’ve done well — we worked as a team, but I must confess, you’re such a genius. 🤝 Even my developer didn’t know the app already had a SHA key. Thanks, man!

Verified client
App / startup founder

You did amazing on this campaign — I really loved your work ethic. I can’t wait for our next campaign in December and working with you then. 🥂

Verified client
Repeat campaign engagement

Wow — I just opened it and it’s working. You are good! 👏

Verified client
App setup client

Get in touch

Let's put your budget where it converts.

Open to full-time roles, contracts and freelance projects. Tell me about the store you're growing — I'll tell you where the opportunity is.